I haven’t delved in too deep BUT it sounds like “US”…it’s called “Formerly Hot” and the writer is 43, married, kids, you know the drill…here’s the intro on her site:
WELCOME! I started Formerly Hot after my sudden realization that I was no longer who I’d always been-a pretty girl who navigated the world partially aided by the advantage of her looks. After 30 some odd years, Spanx had found their way into my lingerie drawer, and men who asked me if I “had the time” really just wanted to know the time. Imagine!